Customer retention in sports organization marketing : examining the impact of team identification and satisfaction with team performance
Gordon T. Gray and Stacia Wert-Gray
| Year of publication: |
2012
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|---|---|
| Authors: | Gray, Gordon T. ; Wert-Gray, Stacia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 36.2012, 3, p. 275-281
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| Subject: | Arbeitsgruppe | Team | Profisport | Professional sports | Kundenzufriedenheit | Customer satisfaction | Sportorganisation | Sport organization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Sportmarketing | Sports marketing | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554388