Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Michael Reiner Kamm, Jan-Peter Kucklick, Johannes Schneider and Jan vom Brocke
| Year of publication: |
2021
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|---|---|
| Authors: | Kamm, Michael Reiner ; Kucklick, Jan-Peter ; Schneider, Johannes ; Vom Brocke, Jan |
| Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 38.2021, 4, p. 270-286
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| Subject: | brick-and-mortar stores | business intelligence | case study | Customer loyalty | loyalty programs | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Online Resource