Demand forecasting with user-generated online information
Year of publication: |
2019
|
---|---|
Authors: | Schaer, Oliver ; Kourentzes, Nikolaos ; Fildes, Robert |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 35.2019, 1, p. 197-212
|
Subject: | Electronic word-of-mouth | Google trends | Leading indicators | Product life-cycle | Search traffic | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Prognoseverfahren | Forecasting model | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wirtschaftsindikator | Economic indicator |
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