Design for synergy with brand or price information
Ravindra Chitturi; Pallavi Chitturi; Damaraju Raghavarao
| Year of publication: |
2010
|
|---|---|
| Authors: | Chitturi, Ravindra ; Chitturi, Pallavi ; Raghavarao, Damaraju |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 7, p. 679-697
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Mobiltelefon | Mobile phone |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990414