Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store
Swati Bhatnagar, Rajan Yadav
| Year of publication: |
2023
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|---|---|
| Authors: | Bhatnagar, Swati ; Yadav, Rajan |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 16.2023, 1, p. 38-58
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| Subject: | virtual tour | customer experience | customer satisfaction | neural networks | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2023.127678 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315776