Determinants of negative word-of-mouth communication using social networking sites
M.S. Balaji, Kok Wei Khong, Alain Yee Loong Chong
| Year of publication: |
June 2016
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|---|---|
| Authors: | Balaji, M. S. ; Kok Wei Khong ; Chong, Alain Yee Long |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 4, p. 528-540
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| Subject: | Word-of-mouth | Negative word-of-mouth | Social networking sites | Online shopping | Service failure | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |