Extent: | 77824 bytes 16 p. application/pdf |
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Series: | Munich Business School Working Paper ; 2005-15 |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Sales promotion and advertising ; Public relations ; Study of commerce ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10005869472