Do vendors benefit from promotions in a multi-vendor loyalty program?
| Year of publication: |
2011
|
|---|---|
| Authors: | Dorotic, Matilda ; Fok, Dennis ; Verhoef, Peter ; Bijmolt, Tammo |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 4, p. 341-356
|
| Publisher: |
Springer |
| Subject: | Loyalty programs | Multi-vendor loyalty program | Promotion effectiveness | Joint promotions | Cross-vendor effects |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009403215