Eating-out motivations and variety-seeking behavior : an exploratory approach on loyalty behavior
David Joon-Wuk Kwun; Joyce Hyunjoo Hwang; Tae-Hee Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Kwun, David Joon-wuk ; Hwang, Joyce Hyunjoo ; Kim, Tae-hee |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 3/4, p. 289-312
|
| Subject: | hedonic and utilitarian value | well-being | deal proneness | variety-seeking | atmospheric | loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Motivation | Utilitarismus | Utilitarianism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768007