Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?

Yoori Hwang, Se-Hoon Jeong

Year of publication:	2019
Authors:	Hwang, Yoori ; Jeong, Se-Hoon
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 208-218
Subject:	Online-Marketing \| Internet marketing \| Product Placement \| Product placement \| Werbewirkung \| Advertising effects

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