Effect of Service Quality, Promotion, and Consumer Trust on Go-Jek Purchase Decision for Unj College Students

This study aims to determine whether there is an effect of service quality, promotion, and consumer trust on GO-JEK service purchase decisions for UNJ students. This research was conducted using primary data methods. The population of respondents in this study was 100 students. Data collection was carried out using a questionnaire distributed through Google Forms and analyzed using SPSS 25 software. This study indicates there is a relationship between service quality, promotion, and consumer trust and purchase decisions. Based on the F test, the F table value = 2.70, the F test results in this study F count 83,825> Ftable value 2.70, it can be concluded that service quality, promotion, and consumer trust affect purchase decisions. Based on the determination coefficient test results, the determination coefficient is 0.724 or equal to 72.4%