Effects of Configuration and Exposure Levels on Responses to Web Advertisements
|Year of publication:||
|Authors:||CHANDON, JEAN LOUIS ; CHTOUROU, MOHAMED SABER ; FORTIN, DAVID R.|
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 217-229
Cambridge University Press
|Description of contents:||Abstract|
"THE WEB" - Effects of Configuration and Exposure Levels on Responses to Web Advertisements - Discover what drives web users to click on a banner advertisement. A year's worth of advertising insertions for a large web agency was examined. The results uncovered here just might shock you.
Chandon, Jean Louis, (2003)
Chtourou, Mohamed Saber, (2001)
Chtourou, Mohamed Saber, (2002)
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