Effects of Configuration and Exposure Levels on Responses to Web Advertisements
| Year of publication: |
2003
|
|---|---|
| Authors: | CHANDON, JEAN LOUIS ; CHTOUROU, MOHAMED SABER ; FORTIN, DAVID R. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 217-229
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |