Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions
| Year of publication: |
1996
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|---|---|
| Authors: | Kotabe, Masaaki ; Sahay, Arvind ; Aulakh, Preet S. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 1, p. 73-88
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