Trust and performance in cross-border marketing partnerships: a behavioral approach
Preet S. Aulakh, Masaaki Kotabe and Arvind Sahay
| Year of publication: |
2006
|
|---|---|
| Authors: | Aulakh, Preet S. ; Kotabe, Masaaki ; Sahay, Arvind |
| Published in: |
International marketing ; Vol. VI. - London [u.a.] : SAGE. - 2006, p. 72-97
|
| Subject: | Internationales Marketing | International marketing | Internationale Unternehmenskooperation | International business cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003411034