Employer branding : strategic implications for staff recruitment
Year of publication: |
2010-02
|
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Authors: | Wilden, Ralph ; Gudergan, Siegfried ; Lings, Ian |
Publisher: |
Westburn Publishers Ltd. |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | employer branding | recruitment | brand equity | signalling theory | qualitative theory |
Type of publication: | Article |
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Notes: | DOI:10.1080/02672570903577091 Wilden, Ralph, Gudergan, Siegfried, & Lings, Ian (2010) Employer branding : strategic implications for staff recruitment. Journal of Marketing Management, 26(1), pp. 56-73. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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