Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Dariusz Siemieniako, Hannu Makkonen, Piotr Kwiatek, Heikki Karjaluoto
| Year of publication: |
2025
|
|---|---|
| Authors: | Siemieniako, Dariusz ; Makkonen, Hannu ; Kwiatek, Piotr ; Karjaluoto, Heikki |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 124.2025, p. 128-149
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| Subject: | Business relationships | Buyer-supplier relationships | Power asymmetry | Power dynamics | Relationship dynamics | Value co-creation | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain |
freely available