Enhancing customer value creation with market culture : developing 7Cs framework
Pankaj M. Madhani
| Year of publication: |
July 2018
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|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 17.2018, 3, p. 46-63
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| Subject: | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980556