Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Stevie Watson; Penelope F. Dejong
| Year of publication: |
2011
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|---|---|
| Authors: | Watson, Stevie ; Dejong, Penelope F. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 4, p. 396-406
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| Subject: | Printwerbung | Print advertising | Bildverarbeitung | Image processing | Manipulation | Verkaufsförderung | Sales promotion | Ethnische Diskriminierung | Ethnic discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009422514