Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, and José-Ángel Ibáñez-Zapata
| Year of publication: |
2023
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|---|---|
| Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Ibáñez-Zapata, José-Ángel |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 1, p. 24-61
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| Subject: | attention | communication effectiveness | consumer behavior | eye tracking | visual | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488419893746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228968