How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Year of publication: |
2020
|
---|---|
Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Ibáñez-Zapata, José-Ángel ; Liébana-Cabanillas, F. J. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
Subject: | Consumer ethnocentrism | Consumer neuroscience | Country of origin | Neuroimaging | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Neurowissenschaften | Neuroscience | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin |
-
Consumer ethnocentrism, economic animosity and the role of media : the case of Greek products
Zairis, Antonios, (2013)
-
Cilingir, Zuhal, (2014)
-
Do consumers forgive? : a study of animosity in the MENA region
Mrad, Selima Ben, (2014)
- More ...
-
Casado-Aranda, Luis-Alberto, (2022)
-
Casado-Aranda, Luis-Alberto, (2023)
-
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto, (2023)
- More ...