Examining market orientation, new product development and performance
Craig C. Julian, Osman Mohamad, Chutima Wangbenmad
| Year of publication: |
2020
|
|---|---|
| Authors: | Julian, Craig C. ; Osman Mohamad ; Wangbenmad, Chutima |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 13.2020, 4, p. 431-446
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| Subject: | market intelligence generation | dissemination | responsiveness | NPD | new product idea development | opportunity analysis | new product technical development | pre-test | commercialisation | new product performance | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovation | Marktforschung | Market research | Innovationsmanagement | Innovation management | Kommerzialisierung | Commercialization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2020.112376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516143