Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Alan Abitbol, Nicole M. Lee and Matthew S. VanDyke
| Year of publication: |
2022
|
|---|---|
| Authors: | Abitbol, Alan ; Lee, Nicole M. ; VanDyke, Matthew S. |
| Subject: | Corporate communication | Direct-to-consumer genetic testing | Transparency | Trust | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Gentechnik | Genetic engineering | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Interne Kommunikation | Internal communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-01-2022-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384901