Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Bertrand Crettez, Naila Hayek, Georges Zaccour
| Year of publication: |
March 2018
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|---|---|
| Authors: | Crettez, Bertrand ; Hayek, Naila ; Zaccour, Georges |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 46.2018, 2, p. 199-204
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| Subject: | Advertising | Pricing | Goodwill stock | Nerlove-Arrow dynamics | Theorie | Theory | Werbung | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orl.2018.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824880