Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Darrel D. Muehling and David E. Sprott; Abdullah J. Sultan
| Year of publication: |
2014
|
|---|---|
| Authors: | Muehling, Darrel D. ; Sprott, David E. ; Sultan, Abdullah J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 73-84
|
| Subject: | Werbewirkung | Advertising effects | Markenimage | Brand image | Lebensverlauf | Life course | Werbepsychologie | Psychology of advertising | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344083