Exploring how and why consumers create unintended uses of products
Apiradee Wongkitrungrueng
| Year of publication: |
2018
|
|---|---|
| Authors: | Apiradee Wongkitrungrueng |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 16.2018, 4, p. 453-470
|
| Subject: | use innovativeness | reuse | unintended uses | post-purchase | creativity | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Innovation | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956231