The cake looks yummy on the shelf up there : the interactive effect of retail shelf position and consumers’ personal sense of power on indulgent choice
Apiradee Wongkitrungrueng, Ana Valenzuela, Sankar Sen
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Apiradee Wongkitrungrueng ; Valenzuela, Ana ; Sen, Sankar |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 3, p. 280-295
|
| Subject: | Retail environment | Retail displays | Retail shelf position | Indulgent choice | Power | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930795