Exploring manager's perspective of service quality strategies in Malaysian Banking Industry
Lay Hong Tan, Syaiful Rizal Hamid and Boon Cheong Chew
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Lay Hong Tan ; Syaiful-Rizal Hamid ; Boon-Cheong Chew |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 1, p. 31-48
|
| Subject: | Service quality | customer service management | quality improvement | Dienstleistungsqualität | Qualitätsmanagement | Quality management | Malaysia | Kundenservice | Customer service | Bank | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1076878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742901