Exploring quick commerce service experience : a moderated mediated investigation using SEM and fsQCA
Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel
| Year of publication: |
2023
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| Authors: | Kapoor, Ashwarya ; Sindwani, Rajiv ; Goel, Manisha |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 34.2023, 13/14, p. 1896-1919
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| Subject: | e-WOM valence | fsQCA | loyalty | Quick commerce service experience | S-O-R theory | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2023.2213653 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369734