Exploring the alignment between service strategy and service innovation
Howard W. Lightfoot; Heiko Gebauer
| Year of publication: |
2011
|
|---|---|
| Authors: | Lightfoot, Howard ; Gebauer, Heiko |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 5, p. 664-683
|
| Subject: | Dienstleistungsmanagement | Service management | Dienstleistung | Services | Innovation | Leistungsbündel | Bundling strategy | Investitionsgüterindustrie | Capital goods industry | Westeuropa | Western Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009406382