Exploring the factors motivating e-service users' WOM behaviour
Hongxiu Li; Yong Liu; Reima Suomi
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Hongxiu ; Liu, Yong ; Suomi, Reima |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 19.2013, 4/5/6, p. 187-200
|
| Subject: | word of mouth | WOM | electronic service | e-service | service quality | satisfaction | perceived usefulness | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009791697