Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce
Ying Bao, Xusen Chen, Alex Zarifis
| Year of publication: |
2022
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|---|---|
| Authors: | Bao, Ying ; Cheng, Xusen ; Zarifis, Alex |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 2, Art.-No. 7, p. 1-20
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| Subject: | Country-of-Origin Image | Cross-Border E-Commerce | Product Evaluation | Product Involvement | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Kaufentscheidung | Purchase decision |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20220301.oa7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799248