Exploring the intention to continue using social networking sites : the case of Facebook
Chia-Chin Chang, Shiu-Wan Hung, Min-Jhih Cheng, Ching-Yi Wu
| Year of publication: |
June 2015
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|---|---|
| Authors: | Chang, Chia-Chin ; Hung, Shiu-Wan ; Cheng, Min-Jhih ; Wu, Ching-Yi |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 95.2015, p. 48-56
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| Subject: | Behavioral intention | Conformity tendency | Playfulness | Social networking site | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2014.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474519