Fachmann oder Buhmann? : der Pharmareferent als Marketinginstrument im 20. Jahrhundert
Year of publication: |
2014
|
---|---|
Authors: | Thoms, Ulrike |
Published in: |
Zeitschrift für Unternehmensgeschichte. - Berlin : de Gruyter Oldenbourg, ISSN 0342-2852, ZDB-ID 131981-4. - Vol. 59.2014, 2, p. 196-219
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Verkaufspersonal | Salespeople | Anforderungsprofil | Occupational profile | Reputation | Wirtschaftsgeschichte | Economic history |
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