Feast on innovation : a deep dive into information technology implementation in service marketing

Sagar Bhatt, Rakesh Dani, Khairul Hafezad Abdullah, Pankaj Kumar Tyagi

Year of publication:	2024
Authors:	Bhatt, Sagar ; Dani, Rakesh ; Khairul Hafezad Abdullah ; Tyagi, Pankaj Kumar
Published in:	AI innovations in service and tourism marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-7909-7. - 2024, p. 270-290
Subject:	Informationstechnik \| Information technology \| Innovationsakzeptanz \| Innovation adoption \| Dienstleistungsmarketing \| Services marketing \| Gastronomie \| Restaurant industry \| Indien \| India

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