Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Ruolan Chen, Ruizhi Yuan, Bo Huang, Martin J. Liu
| Year of publication: |
2023
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| Authors: | Chen, Ruolan ; Yuan, Ruizhi ; Huang, Bo ; Liu, Martin J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-12
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| Subject: | eWOM sharing intention | Incentivized eWOM | Presence of fellow customers | Skepticism | Tie strength | Warmth perception | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114178 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383091