Field dependency and brand cognitive structures

Sharon Ng; Michael J. Houston

Year of publication:	2009
Authors:	Ng, Sharon ; Houston, Michael J.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 279-292
Subject:	Markenführung \| Brand management \| Produktinformation \| Product information \| Kognition \| Cognition \| Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research

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