For all to see : social risk and observable complaining on Facebook
Year of publication: |
2022
|
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Authors: | Armstrong, Christine ; Kulczynski, Alicia ; Brennan, Stacey |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 1, p. 31-71
|
Subject: | Complaint management | Consumer attitudes | Consumer behaviour | Employee communications | Interaction | Interface management | Marketing research | Perception | Services marketing | Social exchange theory | Social media | Social risk | Virtually present others | Social Web | Social web | Konsumentenverhalten | Beschwerdemanagement | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Marktforschung | Market research | Wahrnehmung | Kommunikation | Communication |
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