From enchantment to action : how tourists' experiences drive revisit intention
Year of publication: |
2024
|
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Authors: | Bhatt, Vimal Kamleshkumar ; Sharma, Bhuvanesh Kumar ; Singh, Prakash ; Arora, Lokesh |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 7, p. 1113-1140
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Subject: | customer experience | customer satisfaction | experience quality | perceived value | revisit intention | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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