Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Jamie Carlson, Natalie Jane de Vries, Mohammad M. Rahman, Alex Taylor
| Year of publication: |
August 2017
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|---|---|
| Authors: | Carlson, Jamie ; De Vries, Natalie Jane ; Rahman, Mohammad M. ; Taylor, Alex |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 4, p. 334-348
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| Subject: | Flow | Customer engagement value | Social media | Value creation | Brands | Social Web | Social web | Betriebliche Wertschöpfung | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenintegration | Customer integration | Markenführung | Brand management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |