Goal-based categorization: dynamic classification in the display advertising industry

Vern L. Glaser, Mariam Krikorian Atkinson, Peer C. Fiss

Year of publication:	2020
Authors:	Glaser, Vern L. ; Atkinson, Mariam Krikorian ; Fiss, Peer C.
Subject:	categories \| goal-based categorization \| markets \| online advertising \| valuation \| Online-Marketing \| Internet marketing \| Werbewirtschaft \| Advertising industry \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour

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