Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Year of publication: |
2024
|
---|---|
Authors: | Chen, Dongzhi ; Zhang, Wei ; Bi, Jian-Wu ; Zhang, Hanqin Qiu ; Lyu, Jiaying |
Subject: | Guest reviews | Host self-statements | Hosts' affinity | Number of reviews | Sub-ratings | Text mining | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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