How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz, Stefanie Schreiber
| Year of publication: |
November 2017
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| Authors: | Rese, Alexandra ; Baier, Daniel ; Geyer-Schulz, Andreas ; Schreiber, Stefanie |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 124.2017, p. 306-319
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| Subject: | Augmented reality (AR) | Scan function | Virtual mirror | E-commerce | Technology acceptance model (TAM) | Markerless | Marker-based | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Electronic Commerce | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011899416