How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Joni Salminen, Mekhail Mustak, Muhammad Sufyan, Bernard J. Jansen
| Year of publication: |
2023
|
|---|---|
| Authors: | Salminen, Joni ; Mustak, Mekhail ; Sufyan, Muhammad ; Jansen, Bernard J. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 677-692
|
| Subject: | AI | Algorithms | Customer segmentation | Machine learning | Algorithmus | Algorithm | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Operations Research | Operations research | Bibliometrie | Bibliometrics | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00235-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537354