How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

Stefanie Pakura and Christian Rudeloff

Year of publication:	2023
Authors:	Pakura, Stefanie ; Rudeloff, Christian
Subject:	brand \| entrepreneurial marketing \| Public Relations (PR) \| reputation \| social media \| Social Web \| Social web \| Markenführung \| Brand management \| Unternehmensgründung \| Business start-up \| Öffentlichkeitsarbeit \| Public relations \| Reputation \| Deutschland \| Germany \| Unternehmer \| Entrepreneurs \| Marketingmanagement \| Marketing management \| Online-Marketing \| Internet marketing \| Marketing \| Firmenimage \| Corporate reputation \| Markenimage \| Brand image

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