How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Ruud T. Frambach, Peer C. Fiss, Paul T.M. Ingenbleek
| Year of publication: |
2016
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|---|---|
| Authors: | Frambach, Rudolf T. ; Fiss, Peer C. ; Ingenbleek, Paul T. M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 4, p. 1428-1436
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| Subject: | Customer orientation | Market orientation | Strategic orientations | Fuzzy set qualitative comparative analysis | Configurational theory | Fuzzy sets | Strategy type | Fuzzy-Set-Theorie | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447340