How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
| Year of publication: |
2024
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|---|---|
| Authors: | Northcott, Celine ; Middleton, Philippa ; Makrides, Maria ; Simmonds, Lucy |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 1, p. 18-38
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| Subject: | Health promotion campaign | spublic health messaging | social and mass media | processing fluency | regulatory focus | need for cognition | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507674