How pop-ups drive online sales : moderating effects of online promotions

Yahui Liu, Hualu Zheng, Shuai Yang and Junjie Wang

Year of publication:	2023
Authors:	Liu, Yahui ; Zheng, Hualu ; Yang, Shuai ; Wang, Junjie
Subject:	Cross-channel promotion \| Omnichannel retailing \| Paid search \| Pop-up \| Popularity signaling \| Premium promotion \| Price promotion \| Verkaufsförderung \| Sales promotion \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Werbewirkung \| Advertising effects \| Multikanalvertrieb \| Multichannel strategy \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour

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