How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, Marco Pichierri
| Year of publication: |
2022
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|---|---|
| Authors: | Pino, Giovanni ; Viglia, Giampaolo ; Nataraajan, Rajan ; Peluso, Alessandro M. ; Pichierri, Marco |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 1, p. 62-86
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| Subject: | Environmental communication | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186367