How the public views optometrists ̕advertising : an empirical analysis
Gordon Lipscomb Freeman; Homer Ronald Moser
| Year of publication: |
2009
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|---|---|
| Authors: | Freeman, Gordon L. ; Moser, Homer Ronald |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 9.2009, 3, p. 255-267
|
| Subject: | Ärzte | Physicians | Dienstleistungsmarketing | Services marketing | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893249